Joe Fresh Beauty launches in Shopper’s Drug Mart


Joe Fresh Beauty has arrived at Shoppers Drug Mart, debuting more than 150 new cosmetics products all under $18.

The new Joe Fresh Beauty lineup at Shoppers Drug Mart features innovative products like the Daily Boost Fluid Foundation, a hydrating formula packed with antioxidants; Tinted Brow Fix for expert brow shaping and long lasting colour; Hydra Lash Nourishing Mascara, enriched with Argan Oil and featuring a silicone brush; and juicy, pigment rich Lip Creme that helps condition lips while providing saturated colour.

Matte Liquid Eyeliner $12.00

Highly pigmented formula dries matter, for intense definition.

Benefits: Fine, firm bristle for precise application – Paraben free – Formaldehyde free – Long wear

Highlighter Powder $8.00

Shimmering, pearl powder that creates a flawless glow. Available in: Champagne and Luster.

Hydra Lash Nourishing Mascara with Argan Oil $12.00

Soft, creamy formulation enriched with argan oil for nourished, softer-looking lashes. Silicone brush coats lashes from root to tip.

Benefits: Enriched with argan oil – Paraben free – Silicone brush

Joe Fresh Beauty is now available at 850 Shoppers Drug Mart and Pharmaprix stores across Canada with prices ranging from $8 to $18.

xo, Nancy

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